Desirabity + Feasibility + Viability = Sucess. We see product creation as the act of creating value for people that can be delivered  to them at scale at an acceptable cost. As we strive to create beautiful experiences, we are constantly thinking about feasibility, manufacturabilty, and ultimately, viability. Over time we have learned that there are some key methods to help us achieve these results:

Deep understanding of customer and stakeholder needs.  We get in there and meet the customer, immerse ourselves in their environment and get first hand knowledge of what they are currently experienceing and the problems they encounter. We go to great lengths to make this happen and are comfortable in extreme environs. With deep insight and empathy for the stakeholders, we can understand the problem with clarity, and a clear problem can almost always be solved.

Iterative concept generation methodology. We love physical trial and error. We build stuff, then we test it and we build it again. We make mistakes and learn, and some of those mistakes become new ideas to explore. We believe that only prototypes tell the truth and give confidence that where we are going has value to others. This intuitive process of innovation is uncomfortable, but the value derived is worth the discomfort.

Predicting and understanding scale,  such as business uncertainties, technological uncertainties, manufacturing uncertainties,    throughout the entire process from concept to production. From decades of experience, we can navigate these requirements as we strive for beautiful outcomes.